Tweaking the Innovation

Product/Service Mix:

Private hearing specialists to advertise and sell product.

Auto stores to sell product.

Factories to manufacture the different parts –

Wires, design, packaging

Map each item:

Private hearing specialists to advertise –

Benefit: Help hearing impaired drivers be safe and effective.

Tangible: The specialist is up to date with the latest technology for their clients (offering this new product on the market).

Augmented: Knowing that your hearing specialist recommends/advertises this device ensures it is a safe and great product.

Auto stores to sell product –

Benefit: Offering a car device to alert drivers of emergency response vehicles.

Tangible: Seeing this product in an aisle for steering wheels allows customers to hone in on what the device is for.

Augmented:  Knowing that safety for your car and passengers is one purchase away while buying other items for your vehicle.

Factories to manufacture different parts –

Benefit: Help new manufacture businesses get off their feet with a large production needed.

Tangible: Having factory companies logo/name advertised on the device or packaging. The help me, help you scenario as well.

Augmented: For different companies involvement can bring the best manufactures to ensure safest product for this market. 

Describe the innovations:

Private hearing specialists to advertise –

Begin on a local/regional level to monitor sales and ratings.

Then move to other regions and reach out to other private practices to then expand the knowledge and advertisement of this device.

Auto stores to sell product –

Begin with ads for auto stores with a sale special for the product on the cover of the store ad.

Move to multiple auto stores to create competition between stores (when and if product takes off). That way consumers could price compare and give business to the [better] auto store with the product.

Factories to manufacture different parts –

Start with younger manufacturing companies to generate their name and reputation.

Branch out to bigger and better manufacturing companies with notable accolades.